mobile logo

SEO: What it is and why it matters

by gaggarwal
Competition, Marketing
November 12, 2020

SEO. You have probably heard that term over and over. You have probably heard that it is vital to the success of your business. There’s a good chance that you have been flooded with emails from companies all over the world promising to put your site on the first page of Google results. But what exactly is SEO? This blog dives in and answers this question without subjecting you to any technical jargon. Once you have finished this blog, you can determine...

Great West Digital: Who We Are and Why It Matters

by gaggarwal
Marketing
October 20, 2020

Who is Great West Digital? We are the agile digital marketing firm that helps businesses of all sizes stand out online. Social media advertising? We do that. PPC? One of our specialities. Sponsored content? We can put your story in any of our online newspapers across Alberta. With digital and story-based advertorials taking over the marketing world, we are the trusted, local choice you need right now. Why Does Digital Matter? The world continues to change and as it does, the way...

Passing The Juice Please

by gaggarwal
Marketing, Media
September 8, 2020

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus, ut hendrerit mi pulvinar vel. Fusce id nibh at neque eleifend tristique at sit amet libero. In aliquam in nisl nec sollicitudin. Sed consectetur volutpat sem vitae facilisis. Fusce tristique, magna ornare facilisis sagittis, tortor mi auctor libero, non pharetra sem ex eu felis. Aenean egestas ut purus nec vehicula. Morbi eu nisi erat. Nam mattis id lectus sit amet mattis. Suspendisse eget tristique neque. Duis ac vulputate...

Local Shopping: How to Encourage this Habit with Your Buyers

by gaggarwal
Marketing, Media
September 8, 2020

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus, ut hendrerit mi pulvinar vel. Fusce id nibh at neque eleifend tristique at sit amet libero. In aliquam in nisl nec sollicitudin. Sed consectetur volutpat sem vitae facilisis. Fusce tristique, magna ornare facilisis sagittis, tortor mi auctor libero, non pharetra sem ex eu felis. Aenean egestas ut purus nec vehicula. Morbi eu nisi erat. Nam mattis id lectus sit amet mattis. Suspendisse eget tristique neque. Duis ac vulputate...

Are Stories the Future of Social Media?

by gaggarwal
Marketing, Media
September 1, 2020

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus, ut hendrerit mi pulvinar vel. Fusce id nibh at neque eleifend tristique at sit amet libero. In aliquam in nisl nec sollicitudin. Sed consectetur volutpat sem vitae facilisis. Fusce tristique, magna ornare facilisis sagittis, tortor mi auctor libero, non pharetra sem ex eu felis. Aenean egestas ut purus nec vehicula. Morbi eu nisi erat. Nam mattis id lectus sit amet mattis. Suspendisse eget tristique neque. Duis ac vulputate...

Why Your Small Business Needs a Content Management Strategy

by gaggarwal
Marketing, Technology
August 4, 2020

Do you enjoy fishing? Whether or not you spend time on the lake, you know there are two ways to go about things: you can put any type of hookin the water and hope for the best, or you can learn where the best spot is, add bait to attract a specific type of fish, and have a net ready for when the fish bites. Which strategy is more effective? Of course, it’s the one where you create an attraction...

Meet Gregg Kirkland

by gaggarwal
Lifestyle, Marketing
July 27, 2020

Great West Digital (GWD) creates marketing strategies for a variety of clients and businesses, and we’re featuring the team that enables your successful campaigns. Today we meet Digital Media Sales Specialist Gregg Kirkland, who joined GWD on July 13, 2020. Gregg, what drew you to GWD? That they are looking to grow into a digital marketing leader and that they are a smaller, family style business with a nice culture. What is one food you could eat every day? Chips…is that considered a food?...

Marketing Has Changed in 2020 – What You Need Know to Adapt (Quickly)

by gaggarwal
Marketing, Technology
June 23, 2020

To say that the world has changed is an understatement. Everything we knew has been turned upside down. From a stark realization of how important our front line and essential workers are to how we meet and gather, we’ve all had to adapt on the fly. One area seeing lasting change is marketing. As Alberta emerges from the shut down, the race is on to recoup revenue and reclaim customers – even when the number of customers allowed on site...

Perfectly Presented Online

by gaggarwal
Marketing
June 15, 2020

How to Ensure your Reputation is Helping, not Harming Your Business In this digital world, your company’s online reputation is everything. It is the deciding factor between winning loyal business or your customers heading to your competitor. No matter how good your business practices or how friendly your customer service, if your online reputation is in tatters, you will not attract buyers. Here’s how to build your online reputation You need the right channels Think of your digital options as tools in your tool...

Why Now is the Right Time to Lean into Digital Marketing

by gaggarwal
Marketing, Technology
June 1, 2020

As a small business owner, you've heard it all before: "To succeed you need to be innovative! Agile! A Visionary!" Okay, those are great catchphrases, but what do they actually mean? We can't all be Zuckerbergs, Bezoses, or Bransons and create multi-million dollar empires from a single idea. What any business owner can do, however, is apply the concepts innovative, agility and vision to their current reality. Instead of pledging to make millions in five years, why not just look...

Building Brand Awareness

by gaggarwal
Marketing
May 25, 2020

Brand Awareness is the familiarization of your company within your target audience. Brand Awareness is built by using visual or audible cues that customers immediately link to your company. Some examples of this are McDonald's I'm lovin' it slogan and Apple's world famous bitten apple logo. Sometimes the cue is just a series of sounds, such as the Intel Inside chime. Brand Awareness is a powerful advertising tool because its an extremely effective way to help customers make a quick...

Why it’s Time to Start Creating Your Marketing Recovery Plan for Post COVID-19

by gaggarwal
Marketing
May 19, 2020

The COVID-19 pandemic hit businesses hard, and as many opinion columns in the news are warning, “things will never be the same.” It’s true that things change after each world-impacting event, but with some creativity and foresight, you can create some advantages for your business. That is, if you start planning now. Why plan now? The economy is already starting to open up, but with restrictions in place to ensure the safety of workers and employers. It is not feasible to return...

Marketing Tips During a Recession

by gaggarwal
Competition, Marketing
May 11, 2020

It looks like Alberta is on track for yet another big recession. That’s the bad news. The good news is, you cantake action and defray the impact to your business now. It’s been proven time and time again that advertising during a downturn works.To help you get started, here are some tips on how to keep marketing when you need to drastically cut your advertising budget. Get ready for a change First, recognize that you must think outside of the box. If...

Proof of Purchase: Brands that Survived – and Thrived – by Advertising During a Downturn

by gaggarwal
Marketing
May 4, 2020

These are hard times. Between the pandemic and the economic crash, many business owners are wondering if their brands will survive. The good news is, there is proof that your business can come through and not only survive, but thrive! Let’s look at companies that used hard economic times as fuel for growth. Brands that Advertised During Downturns General Mills Household across North America trimmed their food budgets during The Great Recession (2007 – 2009). General Mills took advantage of this to position...

Meet Jennifer Bath-Yofonoff

by gaggarwal
Lifestyle, Marketing, Media
April 27, 2020

Great West Newspapers &Great West Digital Agency enjoy creating marketing strategies for a variety of clients and businesses, and we’re featuring some of the faces behind the brand’s most successful campaigns. Today we meet Jennifer Bath-Yofonoff, Digital Media Strategist: Central & Southern Alberta. Jennifer has enjoyed a long and productive career in graphic design. When the field shifted to digital, she found it to be a natural transition. What do you love about your job? I love introducing clients and sales specialists to the...

Here’s Why Advertising During a Bad Economy Works

by gaggarwal
Lifestyle, Marketing, Media
April 27, 2020

Let’s say you want to get healthier. After jumping on the scale, you decide the best way is to severely restrict your food intake so you can lose weight. However, after several miserable weeks of feeling hungry all the time, your weight barley budges and even worse – you feel sluggish and even more unhealthy. You achieve optimal health when you nourish yourself appropriately. Just cutting out something vital, like healthy food, has a negative effect.This same analogy is applied...