SEO: What it is and why it matters

SEO: What it is and why it matters

SEO. You have probably heard that term over and over. You have probably heard that it is vital to the success of your business. There’s a good chance that you have been flooded with emails from companies all over the world promising to put your site on the first page of Google results.

But what exactly is SEO?

This blog dives in and answers this question without subjecting you to any technical jargon. Once you have finished this blog, you can determine if SEO is right for you and if so, where to get the best SEO service in Alberta.

Ready? Let’s dive in!

SEO is an acronym

SEO stands for Search Engine Optimization. It is the process by which your online pages are optimized for search engine results.

Why does this matter?

It matters because there are billions of websites online, both active and inactive. Thanks to the algorithm of search engines like Google, any one of those websites can be returned as a “hit” or “result” when anybody searches for information, products, or services online. You have seriously global competition out there when it comes to your website getting noticed! SEO is used to organically put your website ahead of the pack and more likely to be seen by people – especially your potential customers.

Why does “organic” matter?

When we say “organic” we mean “naturally.” Non-organic SEO strategies include paying or sponsoring your place in the results queue. This is why you’ll see the word sponsored on some search engine results, social media posts, and news stories. While there is nothing wrong with buying online real estate to ensure your website gets noticed, consumers tend to like organically high rankings for the services and products they wish to purchase. Organic rankings establish trust and a belief that the company is so good, Google recommends it first.

Who needs SEO?

Any brand with a website that has a target market should use SEO. It is an affordable strategy available to anyone and it really levels the marketing playing field. You likely won’t have an on-site marketing team and branding agents if you are a startup or a smaller company, but you can compete with larger brands by simply getting your website in front of your potential customers. Of course, you need to back this up with high-quality products and services, but buyers need to find you first and that is the function of SEO. Once your buyers find you, your products can speak for themselves.

How to get the best SEO in Alberta?

Companies around the world offer SEO services, and many of them are great at what they do. There is an advantage, however, in going with a local SEO company. Local companies employ people that live and work in your communities, so they know your brand. They can meet with you to get a clear idea of your goalsand design an SEO strategy around them. In our case, Great West Digital also has online newspaper platforms across Alberta, enabling us to not only drive a great SEO strategy based on local markets, but also provide a range of complementing website and advertising options that increase traffic to your site and enable conversions.

Contact us to learn more

We know SEO. It’s one of our most requested services. Contact us today for this and other digital tools that help grow your brand.



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