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The power of a responsive website

The Power of a Responsive Website (and Why Your Business Needs One)

by Megan Chromik • June 4, 2019

Your website can be the powerhouse that allows you to achieve more by doing less. In order to do that it needs to have one overarching attribute: it must be a responsive website. To be responsive means to quickly and easily provide the answers and resources your clients need. Read on to learn why this […]


GWN

We’re Hiring – Digital Fulfillment Specialist

by jrennick • January 28, 2019

Digital Fulfillment Specialist Great West Digital Agency (a division of Great West Newspapers, LP) is looking for an energetic and intelligent person to join our digital team. This is an important role with a growing organization that is developing and executing digital marketing strategies for businesses of all sizes. The agency operates out of the […]


We’re Hiring – Digital Sales Specialist (Northern Alberta)

by Bigoa Machar • November 1, 2018

We are looking for a motivated and talented person to join the Great West Digital team. This is an important role with a growing organization that is developing and executing digital marketing strategies for small and large businesses across the region. Great West Digital operates out of the Great West Newspapers building in St. Albert. […]


digital marketing reporting photo

How visual data makes reporting digestible

by Brett Luft • November 13, 2017

Reporting is the worst part of digital marketing. Campaigns use multiple systems—from Facebook to Google’s DoubleClick for Publishers to Google Analytics—and consolidating those reports is a huge pain. But does reporting have to be difficult? The answer is no. We believe in common sense reporting at Great West Digital. Rather than making our customers read […]


website open on laptop

How fast websites improve user experiences

by Brett Luft • November 3, 2017

So you’ve decided to increase traffic to your website? Great! Maybe you’re looking at programmatic advertising, Facebook ads, or you’re using word of mouth to get people to visit your website. Getting traffic to your website is great. But when people type in your domain or click on your Google listing, they need something to […]


SEO Audit

3 takeaways from Google’s ever-changing search engine trends

by Brett Luft • October 27, 2017

The internet loves change. Google constantly changes their search engine algorithms—the magic that produces search result—to make things interesting for internet marketing companies. Google does this for a multitude of reasons, but typically it’s best used to keep things fair for new websites. But as time goes on, Google makes changes for a different purpose: […]


Marketing meeting

How the client discovery process creates intelligent marketing

by Brett Luft • September 18, 2017

Advertising has changed quite a bit over the years. Newspaper ads, broadcast commercials, and billboards are no longer dominant tactics. The digital marketplace has acted as a Swiss Army tool for small businesses in terms of marketing. Its massive reach has created all-encompassing digital marketing campaigns. But these opportunities can be overwhelming and difficult to […]


How local search optimization boosts business in small communities

by Brett Luft • July 13, 2017

The rise of on-the-go information gathering The way we gather information has changed forever. Search providers such as Google are the world’s biggest library, and when people need to know the answer to a question, they’re asking online. Maybe you need to remember the name of the actor you recognized on the latest episode of Game […]


Business people make a marketing plan

5 ways good sponsored content improves messaging

by Brett Luft • July 12, 2017

Paying for quality thought influencers Sponsored content is tricky business. Anybody can pay for a positive Amazon or Ebay review, but chances are if somebody is looking for your business where it already exists, they’re interested in buying what you’re selling. True sponsored content puts your business where people might not be expecting it. Good […]


Responsive website on laptop and smartphone.

How responsive websites can boost your brand’s engagement

by Brett Luft • May 12, 2016

Creating solutions for desktop and mobile browsing Since the launch of the iPhone in 2007, the web has drastically changed. Gone are the days of one-size-fits-all websites, as the Guardian writes that mobile and tablet browsing makes up more than 51 per cent of global internet usage in 2016. Prior to smartphones, one could easily build […]