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Marketing Tips During a Recession

by Garima Aggarwal • May 11, 2020

It looks like Alberta is on track for yet another big recession. That’s the bad news. The good news is, you cantake action and defray the impact to your business now. It’s been proven time and time again that advertising during a downturn works.To help you get started, here are some tips on how to […]


Meet Jennifer Bath-Yofonoff

by Garima Aggarwal • April 27, 2020

Great West Newspapers &Great West Digital Agency enjoy creating marketing strategies for a variety of clients and businesses, and we’re featuring some of the faces behind the brand’s most successful campaigns. Today we meet Jennifer Bath-Yofonoff, Digital Media Strategist: Central & Southern Alberta. Jennifer has enjoyed a long and productive career in graphic design. When the […]


Here’s Why Advertising During a Bad Economy Works

by Garima Aggarwal • April 27, 2020

Let’s say you want to get healthier. After jumping on the scale, you decide the best way is to severely restrict your food intake so you can lose weight. However, after several miserable weeks of feeling hungry all the time, your weight barley budges and even worse – you feel sluggish and even more unhealthy. […]


Times Have Changed. Your Business Should Too.

by Garima Aggarwal • April 20, 2020

Great West Digital helps you redefine your customer base and how you reach consumers, now and after the crisis. Businesses of all sizes across Alberta went from operating normally to being shut down or only able to operate online – and this happened in the blink of an eye. No amount of pre-planning, business insurance, […]


Reach Your Customers in Times of Crisis

by Garima Aggarwal • April 13, 2020

As COVID-19 continues to sweep over the globe, we are seeing a lot of positive collaboration among governments and nations. However, one of the (many) downsides of the pandemic is the effect it has on small business. With large gatherings prohibited and businesses of all sizes temporarily closing their doors, small business owners are turning […]


Meet Cheryl Fraser

by Great West Digital • March 27, 2020

Great West Newspapers and Great West Digital Agency enjoy creating marketing strategies for a variety of clients and businesses, and we’re featuring some of the faces behind the brand’s most successful campaigns. Today we meet Cheryl Fraser, Media Sales Specialist at the Rocky Mountain Outlook and RMO TODAY Cheryl, who is always up for an […]


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Great West Digital Agency – A Formal Introduction

by Great West Digital • June 18, 2019

Great West Digital Agency is pleased to meet you. Well, the truth is, you already know who we are – you just don’t realize it yet. Let us explain. The origins of newspapers can be traced back to the 1600s and they’ve been a great source of information, connection, and advertising ever since. Before the […]