Five Ways to Optimize Your Website for Voice Search

by Garima Aggarwal • January 21, 2020

What is a Voice Search? See that little microphone icon on the search bar on your smartphone? That is the what enables you to do a voice search. Instead of typing your request into the bar, you simply tap the microphone and speak (voice input) your request. It’s not unique to Google. Voice search is […]

Meet Sherri Provencal

by Garima Aggarwal • January 6, 2020

Great West Newspapers and Great West Digital Agency enjoy creating marketing strategies for a variety of clients and businesses, and we’re featuring some of the faces behind the brand’s most successful campaigns. Today we meet Sherri Provencal, Media Sales Specialist at the St. Albert Gazette and St. Albert TODAY. Sherri has been in advertising for […]

SEO Tactics for a Successful Website

by Great West Digital • December 3, 2019

SEO stands for search engine optimization and it is one of the best and most affordable ways to direct web traffic to your website. However, it’s not enough to simply put keywords into your content. SEO works best when tactically deployed. Today we will discuss the tactics that make SEO work. Keywords Are…Well…Key! SEO is […]

Tips for Creating Video Content for Social Media

by Great West Digital • December 3, 2019

Videos on your business’ social media are great way to engage with your audience, but only if they are done right. Let’s explore how to create videos that drive sales and conversions, but first, which platforms are best suited for this type of media? Choosing Platforms for Videos Some platforms are deigned exclusively for videos, […]

How to Win the Social Media Marketing Game

by Great West Digital • October 30, 2019

Just how many social media platforms are there? The number is hard to pin down because platforms come and go with only a handful gaining international notoriety, but according to this list (which admits it is not an exhaustive list), it’s easy to see that the number of platforms you can post on numbers in […]

Why Your Business Needs A Digital Marketing Strategy

by Great West Digital • October 8, 2019

You know that your company needs a digital presence in order to be successful, but do you know why? Today we will explore why your business needs a digital marketing strategy, and how you can get one that works. A digital marketing strategy for visibility Quick, go grab your Yellow Pages and look up…oh wait. […]

Current Social Media Trends

by Great West Digital • September 23, 2019

Remember when social media was limited MySpace? What a simple digital world it was back then! Now you have a choice of Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest – and those are just the popular ones. There is also Flickr, Reddit, Snapchat, WhatsApp, Quora, Mix, Digg… we could go on, but you get the […]

Digital Reviews: The New “Word of Mouth” Advertising

by Great West Digital • September 6, 2019

What is the best endorsement for your brand? It’s the happy customers that tell other people about your products and services. Back in the good old days, that being the mid 1990s before the rise of the mainstream internet, those endorsements took place as people actually met face to face and had conversations. Today, however, […]

Social Media Advertising: The Pros, the Cons, and Why You Should Do It

by Great West Digital • September 6, 2019

What is social advertising? Social advertising, or social media ads, are the sponsored content you come across when scrolling apps like Facebook, Twitter, Pinterest and Instagram. The brand owner or content manager has paid the app to promote that specific post. How does social advertising work? For a fee, the advertiser directs the brand to […]


How to Create Personas for Marketing

by Great West Digital • August 12, 2019

In order for your marketing efforts to pay off, you must reach, engage, and convert your target audience. Therefore, it goes without saying that if you cannot identify and communicate with your target audience, your marketing strategy is not going to be effective. A company persona is an ideal way to present your business consistently […]