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Digital Reviews: The New “Word of Mouth” Advertising

by Garima Aggarwal • September 6, 2019

What is the best endorsement for your brand? It’s the happy customers that tell other people about your products and services. Back in the good old days, that being the mid 1990s before the rise of the mainstream internet, those endorsements took place as people actually met face to face and had conversations. Today, however, […]


Social Media Advertising: The Pros, the Cons, and Why You Should Do It

by Garima Aggarwal • September 6, 2019

What is social advertising? Social advertising, or social media ads, are the sponsored content you come across when scrolling apps like Facebook, Twitter, Pinterest and Instagram. The brand owner or content manager has paid the app to promote that specific post. How does social advertising work? For a fee, the advertiser directs the brand to […]


personas

How to Create Personas for Marketing

by Garima Aggarwal • August 12, 2019

In order for your marketing efforts to pay off, you must reach, engage, and convert your target audience. Therefore, it goes without saying that if you cannot identify and communicate with your target audience, your marketing strategy is not going to be effective. A company persona is an ideal way to present your business consistently […]


Blog Post - Social Marketing

What are the World’s Most Successful Marketers doing?

by Garima Aggarwal • August 12, 2019

With today’s endless array of marketing options from traditional media to dynamic digitals, businesses of all sizes are trying to find their best fit. Facebook marketing? Instagram stories? SEO blogs? The menu of possibilities has never been greater. The key is to find the medium that best suits your brand. For example, a photographer leverages […]


Tips for Effective Digital Display Ads

by Garima Aggarwal • August 1, 2019

According to the Canadian Internet Registration Authority (CIRA), Canadians love their screen time. CIRA’s 2019 Canada’s Internet Factbook states that 1 in 5 of us can’t go longer than 8 hours without getting our online fix, 3 out of 4 are logged into the internet while simultaneously watching television, and 46 per cent can’t even […]


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Great West Digital Agency – A Formal Introduction

by Megan Chromik • June 18, 2019

Great West Digital Agency is pleased to meet you. Well, the truth is, you already know who we are – you just don’t realize it yet. Let us explain. The origins of newspapers can be traced back to the 1600s and they’ve been a great source of information, connection, and advertising ever since. Before the […]


We’re Hiring – Digital Sales Specialist (Northern Alberta)

by Bigoa Machar • November 1, 2018

We are looking for a motivated and talented person to join the Great West Digital team. This is an important role with a growing organization that is developing and executing digital marketing strategies for small and large businesses across the region. Great West Digital operates out of the Great West Newspapers building in St. Albert. […]