Meet Sherry Banks

by Great West Digital • December 13, 2019

Great West Digital Agency customizes smart and holistic campaigns for each client and can do so thanks to the creative team behind the brand. Today we have a conversation with St. Albert Gazette/St. Albert TODAY team member Sherry Marie Banks, media and sales specialist. Read on to find who’s on her playlist. Sherry has been […]

Introducing: Gregory Rimmer

by Great West Digital • December 3, 2019

You know and love Great West Digital Agency (GWD) and Great West Newspapers for its smart, effective marketing campaigns and its strategies that are customized for every client. Now it’s time to meet the men and women that are making this magic happen. First up is Mr. Gregory Rimmer. Known in the office and by […]

How Sponsored Content Increases Brand Exposure?

by Great West Digital • July 9, 2019

You are casually scrolling through your Facebook, Instagram, or Twitter feed – or even the latest headlines on a newsfeed app, when those two words appear: sponsored content. What is it? Why is it there? Why should it matter to you? What is Sponsored Content? You’ll see sponsored content when a company pays to advertise […]

The power of a responsive website

The Power of a Responsive Website (and Why Your Business Needs One)

by Great West Digital • June 4, 2019

Your website can be the powerhouse that allows you to achieve more by doing less. In order to do that it needs to have one overarching attribute: it must be a responsive website. To be responsive means to quickly and easily provide the answers and resources your clients need. Read on to learn why this […]

digital marketing reporting photo

How visual data makes reporting digestible

by Great West Digital • November 13, 2017

Reporting is the worst part of digital marketing. Campaigns use multiple systems—from Facebook to Google’s DoubleClick for Publishers to Google Analytics—and consolidating those reports is a huge pain. But does reporting have to be difficult? The answer is no. We believe in common sense reporting at Great West Digital. Rather than making our customers read […]

website open on laptop

How fast websites improve user experiences

by Great West Digital • November 3, 2017

So you’ve decided to increase traffic to your website? Great! Maybe you’re looking at programmatic advertising, Facebook ads, or you’re using word of mouth to get people to visit your website. Getting traffic to your website is great. But when people type in your domain or click on your Google listing, they need something to […]

SEO Audit

3 takeaways from Google’s ever-changing search engine trends

by Great West Digital • October 27, 2017

The internet loves change. Google constantly changes their search engine algorithms—the magic that produces search result—to make things interesting for internet marketing companies. Google does this for a multitude of reasons, but typically it’s best used to keep things fair for new websites. But as time goes on, Google makes changes for a different purpose: […]

Marketing meeting

How the client discovery process creates intelligent marketing

by Great West Digital • September 18, 2017

Advertising has changed quite a bit over the years. Newspaper ads, broadcast commercials, and billboards are no longer dominant tactics. The digital marketplace has acted as a Swiss Army tool for small businesses in terms of marketing. Its massive reach has created all-encompassing digital marketing campaigns. But these opportunities can be overwhelming and difficult to […]

Business people make a marketing plan

5 ways good sponsored content improves messaging

by Great West Digital • July 12, 2017

Paying for quality thought influencers Sponsored content is tricky business. Anybody can pay for a positive Amazon or Ebay review, but chances are if somebody is looking for your business where it already exists, they’re interested in buying what you’re selling. True sponsored content puts your business where people might not be expecting it. Good […]