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Marketing

Social Media Advertising: The Pros, the Cons, and Why You Should Do It

by Great West Digital
Marketing
September 6, 2019

What is social advertising? Social advertising, or social media ads, are the sponsored content you come across when scrolling apps like Facebook, Twitter, Pinterest and Instagram. The brand owner or content manager has paid the app to promote that specific post. How does social advertising work? For a fee, the advertiser directs the brand to expose the post to a certain number of people, for a certain number of days. The higher the fee, the longer and wider the exposure. Other customizations can...

How to Create Personas for Marketing

by Great West Digital
Marketing
August 12, 2019

In order for your marketing efforts to pay off, you must reach, engage, and convert your target audience. Therefore, it goes without saying that if you cannot identify and communicate with your target audience, your marketing strategy is not going to be effective. A company persona is an ideal way to present your business consistently across a variety of media. Today, we will discuss what a marketing persona is, and how it should be leveraged. What is a Marketing Persona? A marketing persona...

What are the World’s Most Successful Marketers doing?

by Great West Digital
Marketing
August 12, 2019

With today’s endless array of marketing options from traditional media to dynamic digitals, businesses of all sizes are trying to find their best fit. Facebook marketing? Instagram stories? SEO blogs? The menu of possibilities has never been greater. The key is to find the medium that best suits your brand. For example, a photographer leverages Instagram to showcase their work, while a lawyer’s optimized blogs directs clients to his or her door. Today let’s look at what the most successful marketers...

Tips for Effective Digital Display Ads

by Great West Digital
Marketing
August 1, 2019

According to the Canadian Internet Registration Authority (CIRA), Canadians love their screen time. CIRA’s 2019 Canada’s Internet Factbook states that 1 in 5 of us can’t go longer than 8 hours without getting our online fix, 3 out of 4 are logged into the internet while simultaneously watching television, and 46 per cent can’t even put the phone down when they are doing their business in the washroom! That’s a lot of time staring at laptops and smartphones. Why Are Digital...

How Sponsored Content Increases Brand Exposure?

by Great West Digital
Marketing
July 9, 2019

You are casually scrolling through your Facebook, Instagram, or Twitter feed – or even the latest headlines on a newsfeed app, when those two words appear: sponsored content. What is it? Why is it there? Why should it matter to you? What is Sponsored Content? You’ll see sponsored content when a company pays to advertise on a social site or in a publication. The content is structured to resemble the publication’s typical content. Without the “sponsored content” or “ad” notification, you may...

The Power of a Responsive Website (and Why Your Business Needs One)

by Great West Digital
Marketing, Technology
June 4, 2019

Your website can be the powerhouse that allows you to achieve more by doing less. In order to do that it needs to have one overarching attribute: it must be a responsive website. To be responsive means to quickly and easily provide the answers and resources your clients need. Read on to learn why this is vital for your business. A Website Says Who You Are, What You Do, and Where You Do It Too many companies get lost in the dazzle...

How visual data makes reporting digestible

by Great West Digital
Marketing, Technology
November 13, 2017

Reporting is the worst part of digital marketing. Campaigns use multiple systems—from Facebook to Google's DoubleClick for Publishers to Google Analytics—and consolidating those reports is a huge pain. But does reporting have to be difficult? The answer is no. We believe in common sense reporting at Great West Digital. Rather than making our customers read through a mountain of spreadsheets, we've integrated into a system that translates data into visual elements that are easy to understand. How do you know if web...

How fast websites improve user experiences

by Great West Digital
Marketing
November 3, 2017

So you've decided to increase traffic to your website? Great! Maybe you're looking at programmatic advertising, Facebook ads, or you're using word of mouth to get people to visit your website. Getting traffic to your website is great. But when people type in your domain or click on your Google listing, they need something to keep them there. Great content goes a long way, but did you know people could leave your site before they even see what you have to...

3 takeaways from Google’s ever-changing search engine trends

by Great West Digital
Marketing
October 27, 2017

The internet loves change. Google constantly changes their search engine algorithms—the magic that produces search result—to make things interesting for internet marketing companies. Google does this for a multitude of reasons, but typically it’s best used to keep things fair for new websites. But as time goes on, Google makes changes for a different purpose: mobile. We’ve talked about how mobile impacts the consumer journey and the way businesses interact, and that’s all because mobile is the new norm. A recent blog...

How the client discovery process creates intelligent marketing

by Great West Digital
Marketing
September 18, 2017

Advertising has changed quite a bit over the years. Newspaper ads, broadcast commercials, and billboards are no longer dominant tactics. The digital marketplace has acted as a Swiss Army tool for small businesses in terms of marketing. Its massive reach has created all-encompassing digital marketing campaigns. But these opportunities can be overwhelming and difficult to track. Startups come and go, which means marketing initiatives don't always last long enough to become standardized. It's also easy to fall victim to scams, because...