Your website can be the powerhouse that allows you to achieve more by doing less. In order to do that it needs to have one overarching attribute: it must be a responsive website. To be responsive means to quickly and easily provide the answers and resources your clients need. Read on to learn why this is vital for your business.
A Website Says Who You Are, What You Do, and Where You Do It
Too many companies get lost in the dazzle of graphics and seduction of buzzwords, leaving consumers lost instead of inspired. Your website’s landing page, must load quickly and concisely. Show exactly who you are, what you do, and why you do it.
Consider the following message:
• Here at ABC Corp we are passionate about leveraging today’s technology. To inspire your own innovations, and help you achieve maximum brand identity. We achieve this goal by strategically utilizing all aspects of KYC. Deploying proven strategies so that you, our valued consumer, can actualize and execute on your vision.
So, what does ABC Corp actually do? Can you tell? Let’s consider a cleaner and more responsive statement:
• Since 2006 ABC Corp has provided digital marketing solutions to help companies across Alberta establish their brand. We achieve this by knowing our clients and deciding together which tools we offer will best suit their needs and long-term company vision.
See the difference?
A Responsive Website is Competitive
Any company of any size, from a corporation operating out of a tower downtown, to a startup in a garage. Can have a website. This is because websites level the competition on the marketing field, no matter the size of your company or your operating budget. Without a website your customers do not see you, they see you as a behind the times and not able to keep up with today’s marketplace – and with how Canadians want to access and use information.
Your website also allows you to transcend the 9-5 and be open 24/7. Providing both e-commerce (online shopping) and/or information your clients need (FAQ, blogs, vlogs, etc.). Your site functions as an extension of your customer service. Standing in for you and your team when you cannot talk to your clients directly. Accessibility online also drives sales in your brick-and-mortar location(s) during operating hours.
A Website Let’s Customers Find You
There are over a billion websites on the World Wide Web. You need a responsive website to ensure yours stands out. This is where tools like search engine optimization (SEO), pay per click (PPC), keyword analytics, etc. come in.
Your customers are actively looking for you but since they don’t know who you are, they are using keywords on sites likes Google, such as “nail salons in St. Albert,” “cheap oil change,” or “best wedding cake baker.” An analyst researches the terms people are using to find what your company offers, then optimizes your website content with SEO keywords so when these terms are used, your company pops up organically (and ideally) on the first page of search engine results. Without this attention to detail, your website gets lost in the mix.
A Responsive Website is a Tool for Your Staff
Smart business owners save time and money by using their website as a front end for customers and a back end for staff. A secure log in enables your team to access forms, log hours, conduct inventory, and more.
Don’t Overlook the Power of a Responsive Website
A responsive website shows that you are a credible business and a worthy competitor that is invested in gaining your customer’s business and meeting their needs. Your website has the power to take your business to the next level and establish your brand in the market(s) of your choice. It gives you a presence in industry no matter the size or scale of your company – but only when that website is properly built and leveraged.