Marketing Has Changed in 2020 – What You Need Know to Adapt (Quickly)

by Garima Aggarwal • June 23, 2020

To say that the world has changed is an understatement. Everything we knew has been turned upside down. From a stark realization of how important our front line and essential workers are to how we meet and gather, we’ve all had to adapt on the fly. One area seeing lasting change is marketing. As Alberta […]

Why Now is the Right Time to Lean into Digital Marketing

by Garima Aggarwal • June 1, 2020

As a small business owner, you’ve heard it all before: “To succeed you need to be innovative! Agile! A Visionary!” Okay, those are great catchphrases, but what do they actually mean? We can’t all be Zuckerbergs, Bezoses, or Bransons and create multi-million dollar empires from a single idea. What any business owner can do, however, […]

Five Ways to Optimize Your Website for Voice Search

by Great West Digital • January 21, 2020

What is a Voice Search? See that little microphone icon on the search bar on your smartphone? That is the what enables you to do a voice search. Instead of typing your request into the bar, you simply tap the microphone and speak (voice input) your request. It’s not unique to Google. Voice search is […]

The power of a responsive website

The Power of a Responsive Website (and Why Your Business Needs One)

by Great West Digital • June 4, 2019

Your website can be the powerhouse that allows you to achieve more by doing less. In order to do that it needs to have one overarching attribute: it must be a responsive website. To be responsive means to quickly and easily provide the answers and resources your clients need. Read on to learn why this […]

digital marketing reporting photo

How visual data makes reporting digestible

by Great West Digital • November 13, 2017

Reporting is the worst part of digital marketing. Campaigns use multiple systems—from Facebook to Google’s DoubleClick for Publishers to Google Analytics—and consolidating those reports is a huge pain. But does reporting have to be difficult? The answer is no. We believe in common sense reporting at Great West Digital. Rather than making our customers read […]

How local search optimization boosts business in small communities

by Great West Digital • July 13, 2017

The rise of on-the-go information gathering The way we gather information has changed forever. Search providers such as Google are the world’s biggest library, and when people need to know the answer to a question, they’re asking online. Maybe you need to remember the name of the actor you recognized on the latest episode of Game […]

Responsive website on laptop and smartphone.

How responsive websites can boost your brand’s engagement

by Great West Digital • May 12, 2016

Creating solutions for desktop and mobile browsing Since the launch of the iPhone in 2007, the web has drastically changed. Gone are the days of one-size-fits-all websites, as the Guardian writes that mobile and tablet browsing makes up more than 51 per cent of global internet usage in 2016. Prior to smartphones, one could easily build […]