Technology

Why Your Small Business Needs a Content Management Strategy

Do you enjoy fishing? Whether or not you spend time on the lake, you know there are two ways to go about things: you can put any type of hookin the water and hope for the best, or you can learn where the best spot is, add bait to attract a specific type of fish, and have a net ready for when the fish bites. Which strategy is more effective? Of course, it’s the one where you create an attraction...

Marketing Has Changed in 2020 – What You Need Know to Adapt (Quickly)

To say that the world has changed is an understatement. Everything we knew has been turned upside down. From a stark realization of how important our front line and essential workers are to how we meet and gather, we’ve all had to adapt on the fly. One area seeing lasting change is marketing. As Alberta emerges from the shut down, the race is on to recoup revenue and reclaim customers – even when the number of customers allowed on site...

Why Now is the Right Time to Lean into Digital Marketing

As a small business owner, you've heard it all before: "To succeed you need to be innovative! Agile! A Visionary!" Okay, those are great catchphrases, but what do they actually mean? We can't all be Zuckerbergs, Bezoses, or Bransons and create multi-million dollar empires from a single idea. What any business owner can do, however, is apply the concepts innovative, agility and vision to their current reality. Instead of pledging to make millions in five years, why not just look...

Five Ways to Optimize Your Website for Voice Search

What is a Voice Search? See that little microphone icon on the search bar on your smartphone? That is the what enables you to do a voice search. Instead of typing your request into the bar, you simply tap the microphone and speak (voice input) your request. It’s not unique to Google. Voice search is available across several platforms and device types. You’ve likely used voice search recently; it includes Microsoft’s Cortana, Amazon’s Echo and Alexa, and, of course, Siri. Voice search...

The Power of a Responsive Website (and Why Your Business Needs One)

Your website can be the powerhouse that allows you to achieve more by doing less. In order to do that it needs to have one overarching attribute: it must be a responsive website. To be responsive means to quickly and easily provide the answers and resources your clients need. Read on to learn why this is vital for your business. A Website Says Who You Are, What You Do, and Where You Do It Too many companies get lost in the dazzle...

How visual data makes reporting digestible

Reporting is the worst part of digital marketing. Campaigns use multiple systems—from Facebook to Google's DoubleClick for Publishers to Google Analytics—and consolidating those reports is a huge pain. But does reporting have to be difficult? The answer is no. We believe in common sense reporting at Great West Digital. Rather than making our customers read through a mountain of spreadsheets, we've integrated into a system that translates data into visual elements that are easy to understand. How do you know if web...

How local search optimization boosts business in small communities

The rise of on-the-go information gathering The way we gather information has changed forever. Search providers such as Google are the world's biggest library, and when people need to know the answer to a question, they're asking online. Maybe you need to remember the name of the actor you recognized on the latest episode of Game of Thrones or you're interested in what people think about the new pub that opened downtown. Google even provides the answer to life, the universe, and everything—it's...

How responsive websites can boost your brand’s engagement

Creating solutions for desktop and mobile browsing Since the launch of the iPhone in 2007, the web has drastically changed. Gone are the days of one-size-fits-all websites, as the Guardian writes that mobile and tablet browsing makes up more than 51 per cent of global internet usage in 2016. Prior to smartphones, one could easily build a website for a square, full-screen display, but users now expect beautiful, fluid websites that look differently based on the device being used. https://www.youtube.com/watch?v=cJMwBwFj5nQ But how do we...