How responsive websites can boost your brand’s engagement
Creating solutions for desktop and mobile browsing
Since the launch of the iPhone in 2007, the web has drastically changed. Gone are the days of one-size-fits-all websites, as the Guardian writes that mobile and tablet browsing makes up more than 51 per cent of global internet usage in 2016. Prior to smartphones, one could easily build a website for a square, full-screen display, but users now expect beautiful, fluid websites that look differently based on the device being used.
But how do we accomplish this? The answer is a lot simpler than we think: responsive websites. Responsive websites use cutting edge technological advances, such as HTML5 and CSS3, to build websites that respond to the device being used at the time of usage. Another way to understand this is by thinking of your site as water traversing the tubes of the internet, which is best summarized by the classic Bruce Lee quote, from the 2000 film A Warrior’s Journey.
“You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup. When you pour water in a bottle, it becomes the bottle. When you pour water in a teapot, it becomes the teapot. Water can drip and it can crash. Become like water, my friend.” ― Bruce Lee
A responsive website is just that ― it’s a technology that allows websites to conform to the ever-changing screen sizes browsing the web. But that’s just understanding how it works. Let’s take a look to see how the technology can be leveraged to boost your brand.
What’s the benefit to my business?
Responsive websites respond to the user, rather than forcing the user to respond to the site. When a website looks bad on a smartphone, the user isn’t going to stop what they’re doing to check it out on desktop. Responsive design allows your brand to clearly display its messaging across all devices and screen-sizes in a clear and concise matter.
By converting your existing website to a responsive site, or creating a fresh website, you’re encouraging more than 51 per cent of the internet population to check out the products you’re offering online. Your web presence is often the first impression your business gives to new audiences, and if you create a beautiful site online, they will want to contact your business for more information.