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Marketing

Building Brand Awareness

by gaggarwal
Marketing
May 25, 2020

Brand Awareness is the familiarization of your company within your target audience. Brand Awareness is built by using visual or audible cues that customers immediately link to your company. Some examples of this are McDonald's I'm lovin' it slogan and Apple's world famous bitten apple logo. Sometimes the cue is just a series of sounds, such as the Intel Inside chime. Brand Awareness is a powerful advertising tool because its an extremely effective way to help customers make a quick...

Why it’s Time to Start Creating Your Marketing Recovery Plan for Post COVID-19

by gaggarwal
Marketing
May 19, 2020

The COVID-19 pandemic hit businesses hard, and as many opinion columns in the news are warning, “things will never be the same.” It’s true that things change after each world-impacting event, but with some creativity and foresight, you can create some advantages for your business. That is, if you start planning now. Why plan now? The economy is already starting to open up, but with restrictions in place to ensure the safety of workers and employers. It is not feasible to return...

Marketing Tips During a Recession

by gaggarwal
Competition, Marketing
May 11, 2020

It looks like Alberta is on track for yet another big recession. That’s the bad news. The good news is, you cantake action and defray the impact to your business now. It’s been proven time and time again that advertising during a downturn works.To help you get started, here are some tips on how to keep marketing when you need to drastically cut your advertising budget. Get ready for a change First, recognize that you must think outside of the box. If...

Proof of Purchase: Brands that Survived – and Thrived – by Advertising During a Downturn

by gaggarwal
Marketing
May 4, 2020

These are hard times. Between the pandemic and the economic crash, many business owners are wondering if their brands will survive. The good news is, there is proof that your business can come through and not only survive, but thrive! Let’s look at companies that used hard economic times as fuel for growth. Brands that Advertised During Downturns General Mills Household across North America trimmed their food budgets during The Great Recession (2007 – 2009). General Mills took advantage of this to position...

Meet Jennifer Bath-Yofonoff

by gaggarwal
Lifestyle, Marketing, Media
April 27, 2020

Great West Newspapers &Great West Digital Agency enjoy creating marketing strategies for a variety of clients and businesses, and we’re featuring some of the faces behind the brand’s most successful campaigns. Today we meet Jennifer Bath-Yofonoff, Digital Media Strategist: Central & Southern Alberta. Jennifer has enjoyed a long and productive career in graphic design. When the field shifted to digital, she found it to be a natural transition. What do you love about your job? I love introducing clients and sales specialists to the...

Here’s Why Advertising During a Bad Economy Works

by gaggarwal
Lifestyle, Marketing, Media
April 27, 2020

Let’s say you want to get healthier. After jumping on the scale, you decide the best way is to severely restrict your food intake so you can lose weight. However, after several miserable weeks of feeling hungry all the time, your weight barley budges and even worse – you feel sluggish and even more unhealthy. You achieve optimal health when you nourish yourself appropriately. Just cutting out something vital, like healthy food, has a negative effect.This same analogy is applied...

Times Have Changed. Your Business Should Too.

by gaggarwal
Competition, Lifestyle, Marketing
April 20, 2020

Great West Digital helps you redefine your customer base and how you reach consumers, now and after the crisis. Businesses of all sizes across Alberta went from operating normally to being shut down or only able to operate online – and this happened in the blink of an eye. No amount of pre-planning, business insurance, or forecasting could have predicted how hard Alberta business owners would get hit by COVID-19. There is no more “normal.” There is only an evolving situation,...

Reach Your Customers in Times of Crisis

by gaggarwal
Employment, Lifestyle, Marketing
April 13, 2020

As COVID-19 continues to sweep over the globe, we are seeing a lot of positive collaboration among governments and nations. However, one of the (many) downsides of the pandemic is the effect it has on small business. With large gatherings prohibited and businesses of all sizes temporarily closing their doors, small business owners are turning to creative ways to reach their clients and keep their companies afloat. But how can you reach your customers and engage with them while they...

Meet Cheryl Fraser

by Great West Digital
Marketing
March 27, 2020

Great West Newspapers and Great West Digital Agency enjoy creating marketing strategies for a variety of clients and businesses, and we’re featuring some of the faces behind the brand’s most successful campaigns. Today we meet Cheryl Fraser, Media Sales Specialist at the Rocky Mountain Outlook and RMO TODAY Cheryl, who is always up for an adventure, once lived in Osaka, Japan. She’s adept in the art of calligraphy, but also shines in the art of digital media. Here are a few...

On – Network Community Display: What is it?

by Great West Digital
Marketing
March 3, 2020

Great West Newspapers has a network of print newspapers and digital news media sites across communities in Alberta.  You may recognize some of the digital media brands in our family, such as AirdrieTODAY.com, AlbertaPRIMETIMES.com, CochraneTODAY.ca, LakelandTODAY.ca, MountainViewTODAY.ca, OkotoksTODAY.ca, RMOTODAY.com, StAlbertTODAY.ca and TownandCountryTODAY.ca. Our On-Network Community Display ads appear across our network of digital media sites, connecting our audiences to local businesses in communities around Alberta. A Half Million readers every month turn to us as a source of news they can trust...