Marketing

5 ways good sponsored content improves messaging

Paying for quality thought influencers Sponsored content is tricky business. Anybody can pay for a positive Amazon or Ebay review, but chances are if somebody is looking for your business where it already exists, they're interested in buying what you're selling. True sponsored content puts your business where people might not be expecting it. Good sponsored content is hard to come by, too. The best places to look for sponsored content is typically an established journalism publication, as those organizations have a...