Blog Home - Page 3 of 5 - Great West Digital

August 12, 2019

In order for your marketing efforts to pay off, you must reach, engage, and convert your target audience. Therefore, it goes without saying that if you cannot identify and communicate with your target audience, your marketing strategy is not going to be effective. A company persona is an ideal way to present your business consistently across a variety of media. Today, we will discuss what a marketing persona is, and how it should be leveraged. What is a Marketing Persona? A marketing persona...

What are the World’s Most Successful Marketers doing?

by Great West Digital

Marketing

August 12, 2019

With today’s endless array of marketing options from traditional media to dynamic digitals, businesses of all sizes are trying to find their best fit. Facebook marketing? Instagram stories? SEO blogs? The menu of possibilities has never been greater. The key is to find the medium that best suits your brand. For example, a photographer leverages Instagram to showcase their work, while a lawyer’s optimized blogs directs clients to his or her door. Today let’s look at what the most successful marketers...

Tips for Effective Digital Display Ads

by Great West Digital

Marketing

August 1, 2019

According to the Canadian Internet Registration Authority (CIRA), Canadians love their screen time. CIRA’s 2019 Canada’s Internet Factbook states that 1 in 5 of us can’t go longer than 8 hours without getting our online fix, 3 out of 4 are logged into the internet while simultaneously watching television, and 46 per cent can’t even put the phone down when they are doing their business in the washroom! That’s a lot of time staring at laptops and smartphones. Why Are Digital...

How Sponsored Content Increases Brand Exposure?

by Great West Digital

Marketing

July 9, 2019

You are casually scrolling through your Facebook, Instagram, or Twitter feed – or even the latest headlines on a newsfeed app, when those two words appear: sponsored content. What is it? Why is it there? Why should it matter to you? What is Sponsored Content? You’ll see sponsored content when a company pays to advertise on a social site or in a publication. The content is structured to resemble the publication’s typical content. Without the “sponsored content” or “ad” notification, you may...

Great West Digital Agency – A Formal Introduction

by Great West Digital

Uncategorized

June 18, 2019

Great West Digital Agency is pleased to meet you. Well, the truth is, you already know who we are – you just don’t realize it yet. Let us explain. The origins of newspapers can be traced back to the 1600s and they’ve been a great source of information, connection, and advertising ever since. Before the internet, the best way for small businesses to advertise, was to take out ad space in the local paper. Things started changing in the 90's with...

The Power of a Responsive Website (and Why Your Business Needs One)

by Great West Digital

Marketing, Technology

June 4, 2019

Your website can be the powerhouse that allows you to achieve more by doing less. In order to do that it needs to have one overarching attribute: it must be a responsive website. To be responsive means to quickly and easily provide the answers and resources your clients need. Read on to learn why this is vital for your business. A Website Says Who You Are, What You Do, and Where You Do It Too many companies get lost in the dazzle...

How visual data makes reporting digestible

by Great West Digital

Marketing, Technology

November 13, 2017

Reporting is the worst part of digital marketing. Campaigns use multiple systems—from Facebook to Google's DoubleClick for Publishers to Google Analytics—and consolidating those reports is a huge pain. But does reporting have to be difficult? The answer is no. We believe in common sense reporting at Great West Digital. Rather than making our customers read through a mountain of spreadsheets, we've integrated into a system that translates data into visual elements that are easy to understand. How do you know if web...

How fast websites improve user experiences

by Great West Digital

Marketing

November 3, 2017

So you've decided to increase traffic to your website? Great! Maybe you're looking at programmatic advertising, Facebook ads, or you're using word of mouth to get people to visit your website. Getting traffic to your website is great. But when people type in your domain or click on your Google listing, they need something to keep them there. Great content goes a long way, but did you know people could leave your site before they even see what you have to...

3 takeaways from Google’s ever-changing search engine trends

by Great West Digital

Marketing

October 27, 2017

The internet loves change. Google constantly changes their search engine algorithms—the magic that produces search result—to make things interesting for internet marketing companies. Google does this for a multitude of reasons, but typically it’s best used to keep things fair for new websites. But as time goes on, Google makes changes for a different purpose: mobile. We’ve talked about how mobile impacts the consumer journey and the way businesses interact, and that’s all because mobile is the new norm. A recent blog...

How the client discovery process creates intelligent marketing

by Great West Digital

Marketing

September 18, 2017

Advertising has changed quite a bit over the years. Newspaper ads, broadcast commercials, and billboards are no longer dominant tactics. The digital marketplace has acted as a Swiss Army tool for small businesses in terms of marketing. Its massive reach has created all-encompassing digital marketing campaigns. But these opportunities can be overwhelming and difficult to track. Startups come and go, which means marketing initiatives don't always last long enough to become standardized. It's also easy to fall victim to scams, because...

How local search optimization boosts business in small communities

by Great West Digital

Technology

July 13, 2017

The rise of on-the-go information gathering The way we gather information has changed forever. Search providers such as Google are the world's biggest library, and when people need to know the answer to a question, they're asking online. Maybe you need to remember the name of the actor you recognized on the latest episode of Game of Thrones or you're interested in what people think about the new pub that opened downtown. Google even provides the answer to life, the universe, and everything—it's...

5 ways good sponsored content improves messaging

by Great West Digital

Marketing

July 12, 2017

Paying for quality thought influencers Sponsored content is tricky business. Anybody can pay for a positive Amazon or Ebay review, but chances are if somebody is looking for your business where it already exists, they're interested in buying what you're selling. True sponsored content puts your business where people might not be expecting it. Good sponsored content is hard to come by, too. The best places to look for sponsored content is typically an established journalism publication, as those organizations have a...

How responsive websites can boost your brand’s engagement

by Great West Digital

Technology

May 12, 2016

Creating solutions for desktop and mobile browsing Since the launch of the iPhone in 2007, the web has drastically changed. Gone are the days of one-size-fits-all websites, as the Guardian writes that mobile and tablet browsing makes up more than 51 per cent of global internet usage in 2016. Prior to smartphones, one could easily build a website for a square, full-screen display, but users now expect beautiful, fluid websites that look differently based on the device being used. https://www.youtube.com/watch?v=cJMwBwFj5nQ But how do we...

Link Building with Content

by gaggarwal

Marketing, Media

February 29, 2016

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