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Marketing

SEO: What it is and why it matters

by gaggarwal
Competition, Marketing
November 12, 2020

SEO. You have probably heard that term over and over. You have probably heard that it is vital to the success of your business. There’s a good chance that you have been flooded with emails from companies all over the world promising to put your site on the first page of Google results. But what exactly is SEO? This blog dives in and answers this question without subjecting you to any technical jargon. Once you have finished this blog, you can determine...

Great West Digital: Who We Are and Why It Matters

by gaggarwal
Marketing
October 20, 2020

Who is Great West Digital? We are the agile digital marketing firm that helps businesses of all sizes stand out online. Social media advertising? We do that. PPC? One of our specialities. Sponsored content? We can put your story in any of our online newspapers across Alberta. With digital and story-based advertorials taking over the marketing world, we are the trusted, local choice you need right now. Why Does Digital Matter? The world continues to change and as it does, the way...

Passing The Juice Please

by gaggarwal
Marketing, Media
September 8, 2020

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus, ut hendrerit mi pulvinar vel. Fusce id nibh at neque eleifend tristique at sit amet libero. In aliquam in nisl nec sollicitudin. Sed consectetur volutpat sem vitae facilisis. Fusce tristique, magna ornare facilisis sagittis, tortor mi auctor libero, non pharetra sem ex eu felis. Aenean egestas ut purus nec vehicula. Morbi eu nisi erat. Nam mattis id lectus sit amet mattis. Suspendisse eget tristique neque. Duis ac vulputate...

Local Shopping: How to Encourage this Habit with Your Buyers

by gaggarwal
Marketing, Media
September 8, 2020

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus, ut hendrerit mi pulvinar vel. Fusce id nibh at neque eleifend tristique at sit amet libero. In aliquam in nisl nec sollicitudin. Sed consectetur volutpat sem vitae facilisis. Fusce tristique, magna ornare facilisis sagittis, tortor mi auctor libero, non pharetra sem ex eu felis. Aenean egestas ut purus nec vehicula. Morbi eu nisi erat. Nam mattis id lectus sit amet mattis. Suspendisse eget tristique neque. Duis ac vulputate...

Are Stories the Future of Social Media?

by gaggarwal
Marketing, Media
September 1, 2020

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus, ut hendrerit mi pulvinar vel. Fusce id nibh at neque eleifend tristique at sit amet libero. In aliquam in nisl nec sollicitudin. Sed consectetur volutpat sem vitae facilisis. Fusce tristique, magna ornare facilisis sagittis, tortor mi auctor libero, non pharetra sem ex eu felis. Aenean egestas ut purus nec vehicula. Morbi eu nisi erat. Nam mattis id lectus sit amet mattis. Suspendisse eget tristique neque. Duis ac vulputate...

Why Your Small Business Needs a Content Management Strategy

by gaggarwal
Marketing, Technology
August 4, 2020

Do you enjoy fishing? Whether or not you spend time on the lake, you know there are two ways to go about things: you can put any type of hookin the water and hope for the best, or you can learn where the best spot is, add bait to attract a specific type of fish, and have a net ready for when the fish bites. Which strategy is more effective? Of course, it’s the one where you create an attraction...

Meet Gregg Kirkland

by gaggarwal
Lifestyle, Marketing
July 27, 2020

Great West Digital (GWD) creates marketing strategies for a variety of clients and businesses, and we’re featuring the team that enables your successful campaigns. Today we meet Digital Media Sales Specialist Gregg Kirkland, who joined GWD on July 13, 2020. Gregg, what drew you to GWD? That they are looking to grow into a digital marketing leader and that they are a smaller, family style business with a nice culture. What is one food you could eat every day? Chips…is that considered a food?...

Marketing Has Changed in 2020 – What You Need Know to Adapt (Quickly)

by gaggarwal
Marketing, Technology
June 23, 2020

To say that the world has changed is an understatement. Everything we knew has been turned upside down. From a stark realization of how important our front line and essential workers are to how we meet and gather, we’ve all had to adapt on the fly. One area seeing lasting change is marketing. As Alberta emerges from the shut down, the race is on to recoup revenue and reclaim customers – even when the number of customers allowed on site...

Perfectly Presented Online

by gaggarwal
Marketing
June 15, 2020

How to Ensure your Reputation is Helping, not Harming Your Business In this digital world, your company’s online reputation is everything. It is the deciding factor between winning loyal business or your customers heading to your competitor. No matter how good your business practices or how friendly your customer service, if your online reputation is in tatters, you will not attract buyers. Here’s how to build your online reputation You need the right channels Think of your digital options as tools in your tool...

Why Now is the Right Time to Lean into Digital Marketing

by gaggarwal
Marketing, Technology
June 1, 2020

As a small business owner, you've heard it all before: "To succeed you need to be innovative! Agile! A Visionary!" Okay, those are great catchphrases, but what do they actually mean? We can't all be Zuckerbergs, Bezoses, or Bransons and create multi-million dollar empires from a single idea. What any business owner can do, however, is apply the concepts innovative, agility and vision to their current reality. Instead of pledging to make millions in five years, why not just look...