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Understand Digital Marketing

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How the client discovery process creates intelligent marketing

by Brett Luft • September 18, 2017

Advertising has changed quite a bit over the years. Newspaper ads, broadcast commercials, and billboards are no longer dominant tactics. The digital marketplace has acted as a Swiss Army tool for small businesses in terms of marketing. Its massive reach has created all-encompassing digital marketing campaigns. But these opportunities can be overwhelming and difficult to […]


How local search optimization boosts business in small communities

by Brett Luft • July 13, 2017

The rise of on-the-go information gathering The way we gather information has changed forever. Search providers such as Google are the world’s biggest library, and when people need to know the answer to a question, they’re asking online. Maybe you need to remember the name of the actor you recognized on the latest episode of Game […]


Business people make a marketing plan

5 ways good sponsored content improves messaging

by Brett Luft • July 12, 2017

Paying for quality thought influencers Sponsored content is tricky business. Anybody can pay for a positive Amazon or Ebay review, but chances are if somebody is looking for your business where it already exists, they’re interested in buying what you’re selling. True sponsored content puts your business where people might not be expecting it. Good […]


Responsive website on laptop and smartphone.

How responsive websites can boost your brand’s engagement

by Brett Luft • May 12, 2016

Creating solutions for desktop and mobile browsing Since the launch of the iPhone in 2007, the web has drastically changed. Gone are the days of one-size-fits-all websites, as the Guardian writes that mobile and tablet browsing makes up more than 51 per cent of global internet usage in 2016. Prior to smartphones, one could easily build […]