Great West Digital, Author at Great West Digital

October 27, 2017

The internet loves change. Google constantly changes their search engine algorithms—the magic that produces search result—to make things interesting for internet marketing companies. Google does this for a multitude of reasons, but typically it’s best used to keep things fair for new websites. But as time goes on, Google makes changes for a different purpose: mobile. We’ve talked about how mobile impacts the consumer journey and the way businesses interact, and that’s all because mobile is the new norm. A recent blog...

How the client discovery process creates intelligent marketing

by Great West Digital

Marketing

September 18, 2017

Advertising has changed quite a bit over the years. Newspaper ads, broadcast commercials, and billboards are no longer dominant tactics. The digital marketplace has acted as a Swiss Army tool for small businesses in terms of marketing. Its massive reach has created all-encompassing digital marketing campaigns. But these opportunities can be overwhelming and difficult to track. Startups come and go, which means marketing initiatives don't always last long enough to become standardized. It's also easy to fall victim to scams, because...

How local search optimization boosts business in small communities

by Great West Digital

Technology

July 13, 2017

The rise of on-the-go information gathering The way we gather information has changed forever. Search providers such as Google are the world's biggest library, and when people need to know the answer to a question, they're asking online. Maybe you need to remember the name of the actor you recognized on the latest episode of Game of Thrones or you're interested in what people think about the new pub that opened downtown. Google even provides the answer to life, the universe, and everything—it's...

5 ways good sponsored content improves messaging

by Great West Digital

Marketing

July 12, 2017

Paying for quality thought influencers Sponsored content is tricky business. Anybody can pay for a positive Amazon or Ebay review, but chances are if somebody is looking for your business where it already exists, they're interested in buying what you're selling. True sponsored content puts your business where people might not be expecting it. Good sponsored content is hard to come by, too. The best places to look for sponsored content is typically an established journalism publication, as those organizations have a...

How responsive websites can boost your brand’s engagement

by Great West Digital

Technology

May 12, 2016

Creating solutions for desktop and mobile browsing Since the launch of the iPhone in 2007, the web has drastically changed. Gone are the days of one-size-fits-all websites, as the Guardian writes that mobile and tablet browsing makes up more than 51 per cent of global internet usage in 2016. Prior to smartphones, one could easily build a website for a square, full-screen display, but users now expect beautiful, fluid websites that look differently based on the device being used. https://www.youtube.com/watch?v=cJMwBwFj5nQ But how do we...

Link Building with Content

by Great West Digital

Marketing, Media

February 29, 2016

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus, ut hendrerit mi pulvinar vel. Fusce id nibh at neque eleifend tristique at sit amet libero. In aliquam in nisl nec sollicitudin. Sed consectetur volutpat sem vitae facilisis. Fusce tristique, magna ornare facilisis sagittis, tortor mi auctor libero, non pharetra sem ex eu felis. Aenean egestas ut purus nec vehicula. Morbi eu nisi erat. Nam mattis id lectus sit amet mattis. Suspendisse eget tristique neque. Duis ac vulputate...