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Competition

SEO: What it is and why it matters

by gaggarwal
Competition, Marketing
November 12, 2020

SEO. You have probably heard that term over and over. You have probably heard that it is vital to the success of your business. There’s a good chance that you have been flooded with emails from companies all over the world promising to put your site on the first page of Google results. But what exactly is SEO? This blog dives in and answers this question without subjecting you to any technical jargon. Once you have finished this blog, you can determine...

Marketing Tips During a Recession

by gaggarwal
Competition, Marketing
May 11, 2020

It looks like Alberta is on track for yet another big recession. That’s the bad news. The good news is, you cantake action and defray the impact to your business now. It’s been proven time and time again that advertising during a downturn works.To help you get started, here are some tips on how to keep marketing when you need to drastically cut your advertising budget. Get ready for a change First, recognize that you must think outside of the box. If...

Times Have Changed. Your Business Should Too.

by gaggarwal
Competition, Lifestyle, Marketing
April 20, 2020

Great West Digital helps you redefine your customer base and how you reach consumers, now and after the crisis. Businesses of all sizes across Alberta went from operating normally to being shut down or only able to operate online – and this happened in the blink of an eye. No amount of pre-planning, business insurance, or forecasting could have predicted how hard Alberta business owners would get hit by COVID-19. There is no more “normal.” There is only an evolving situation,...