May 2020

Building Brand Awareness

Brand Awareness is the familiarization of your company within your target audience. Brand Awareness is built by using visual or audible cues that customers immediately link to your company. Some examples of this are McDonald's I'm lovin' it slogan and Apple's world famous bitten apple logo. Sometimes the cue is just a series of sounds, such as the Intel Inside chime. Brand Awareness is a powerful advertising tool because its an extremely effective way to help customers make a quick...

Why it’s Time to Start Creating Your Marketing Recovery Plan for Post COVID-19

The COVID-19 pandemic hit businesses hard, and as many opinion columns in the news are warning, “things will never be the same.” It’s true that things change after each world-impacting event, but with some creativity and foresight, you can create some advantages for your business. That is, if you start planning now. Why plan now? The economy is already starting to open up, but with restrictions in place to ensure the safety of workers and employers. It is not feasible to return...

Marketing Tips During a Recession

It looks like Alberta is on track for yet another big recession. That’s the bad news. The good news is, you cantake action and defray the impact to your business now. It’s been proven time and time again that advertising during a downturn works.To help you get started, here are some tips on how to keep marketing when you need to drastically cut your advertising budget. Get ready for a change First, recognize that you must think outside of the box. If...

Proof of Purchase: Brands that Survived – and Thrived – by Advertising During a Downturn

These are hard times. Between the pandemic and the economic crash, many business owners are wondering if their brands will survive. The good news is, there is proof that your business can come through and not only survive, but thrive! Let’s look at companies that used hard economic times as fuel for growth. Brands that Advertised During Downturns General Mills Household across North America trimmed their food budgets during The Great Recession (2007 – 2009). General Mills took advantage of this to position...