November 2017

How visual data makes reporting digestible

Reporting is the worst part of digital marketing. Campaigns use multiple systems—from Facebook to Google's DoubleClick for Publishers to Google Analytics—and consolidating those reports is a huge pain. But does reporting have to be difficult? The answer is no. We believe in common sense reporting at Great West Digital. Rather than making our customers read through a mountain of spreadsheets, we've integrated into a system that translates data into visual elements that are easy to understand. How do you know if web...

How fast websites improve user experiences

So you've decided to increase traffic to your website? Great! Maybe you're looking at programmatic advertising, Facebook ads, or you're using word of mouth to get people to visit your website. Getting traffic to your website is great. But when people type in your domain or click on your Google listing, they need something to keep them there. Great content goes a long way, but did you know people could leave your site before they even see what you have to...