Meet Gregg Kirkland

by Garima Aggarwal • July 27, 2020

Great West Digital (GWD) creates marketing strategies for a variety of clients and businesses, and we’re featuring the team that enables your successful campaigns. Today we meet Digital Media Sales Specialist Gregg Kirkland, who joined GWD on July 13, 2020. Gregg, what drew you to GWD? That they are looking to grow into a digital […]

Personalization in Digital Marketing

by Garima Aggarwal • July 14, 2020

You’ve heard it time and time again – the only way to be successful with your marketing is to connect with your customers. This is true, but when it comes to digital marketing, how can you make that connection? The Internet is a big wide web with millions of users across a variety of demographics. […]

Digital Acronyms and How they Apply to Your Marketing Strategy

by Garima Aggarwal • July 13, 2020

With COVID-19 changing how we do business and reach customers, many business owners are making the shift to digital marketing. With this shift comes a variety of terms not used in traditional advertising. Today we will look at the digital acronyms you need to know. CPC – Cost Per Click With CPC ads, every time […]

Understanding Your Customer’s Buying Journey is Vital to your Success

by Garima Aggarwal • July 6, 2020

What makes a buyer choose one product or service over another? When you understand the process, you can better position your product during each of the buying stages. These four stages are: awareness, research, decision, purchase. Let’s take a closer look. Awareness The buyer becomes aware of a needed product or service either through necessity […]