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September 2019

Current Social Media Trends

by Great West Digital
Marketing
September 23, 2019

Remember when social media was limited MySpace? What a simple digital world it was back then! Now you have a choice of Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest – and those are just the popular ones. There is also Flickr, Reddit, Snapchat, WhatsApp, Quora, Mix, Digg… we could go on, but you get the point. For a small business owner, keeping up with the plethora of social media and leveraging it for your business is absolutely daunting. The good news...

Digital Reviews: The New “Word of Mouth” Advertising

by Great West Digital
Marketing
September 6, 2019

What is the best endorsement for your brand? It’s the happy customers that tell other people about your products and services. Back in the good old days, that being the mid 1990s before the rise of the mainstream internet, those endorsements took place as people actually met face to face and had conversations. Today, however, in the world of Facebook viewing parties, in-person interactions have changed. Even when we meet up with friends, colleagues, peers, and family, there is little...

Social Media Advertising: The Pros, the Cons, and Why You Should Do It

by Great West Digital
Marketing
September 6, 2019

What is social advertising? Social advertising, or social media ads, are the sponsored content you come across when scrolling apps like Facebook, Twitter, Pinterest and Instagram. The brand owner or content manager has paid the app to promote that specific post. How does social advertising work? For a fee, the advertiser directs the brand to expose the post to a certain number of people, for a certain number of days. The higher the fee, the longer and wider the exposure. Other customizations can...