How Sponsored Content Increases Brand Exposure?
July 9, 2019
You are casually scrolling through your Facebook, Instagram, or Twitter feed – or even the latest headlines on a newsfeed app, when those two words appear: sponsored content. What is it? Why is it there? Why should it matter to you? What is Sponsored Content? You’ll see sponsored content when a company pays to advertise on a social site or in a publication. The content is structured to resemble the publication’s typical content. Without the “sponsored content” or “ad” notification, you may...