Search Engine Optimization

How do Websites Get Found Online? The Answer is SEO

SEO stands for Search Engine Optimization. This is the process of strategically enhancing your online pages (website, social media, blogs, etc.) with keywords and keyword phrases. These keywords, in turn, organically increase your search engine results page (SERP) ranking. Simply put, SEO allows your customers to find you online.

This is important because today’s consumers turn to the internet to find the products and services they need. Since a Google search returns thousands, if not millions, of hits, companies need to organically be on the first page of those results to get noticed. Very few people click past the first or second page.

Our SEO services are tailored for your brand. There is no one-size-fits-all solution here. Using demographic, geographic, product, and target market information, we design a flexible SEO strategy that organically increases your online visibility.

Why is SEO Important?

Canadians love being online. Cira reports three out of every four Canadians spending up to four hours online daily. The organization also reports continued increases over the past five years in online purchasing across all major markets (food, household goods, travel, and clothes). Internet usage in Canada, and around the world, continues to increase. With so many websites and so many people looking for specific products and information daily, SEO is one of the most powerful tools for getting noticed online. It’s a simple, effective, affordable tool any company can use to attract traffic and drive conversions.

Your SEO Plan

With a full understanding of your market, brand, and long-term goals, we will:

• Benchmark: determine your current ranking and identify areas for improvement
• Audit: conduct a full analysis and deliver a report
• Keywords: analyse and develop your most effective keyword strategy
• Optimize: deploy the keyword strategy to optimize your existing pages
• Link Building: further enhance your online presence by deploying your keywords on applicable off-site pages
• Plug-in: install SEO Canada Directory
• Report: monthly performance reports are provided