How to Ensure your Reputation is Helping, not Harming Your Business
In this digital world, your company’s online reputation is everything. It is the deciding factor between winning loyal business or your customers heading to your competitor. No matter how good your business practices or how friendly your customer service, if your online reputation is in tatters, you will not attract buyers.
Here’s how to build your online reputation
You need the right channels
Think of your digital options as tools in your tool box. You don’t need all of the tools for every job and you need the right tool for the right job. Similarity, you don’t need to be on Instagram, Facebook, Twitter, Google My Business, LinkedIn, YouTube, Pinterest….this list could go on for a very long time! You only need the channels that best connect you to your target audience, and that best work with your brand. For example, photographers love Instagram because it is photo-based. Service provides like LinkedIn because it helps with network connections.
Don’t ignore negative reviews
It is inevitable. At some point someone will leave a negative review about your business. Sometimes the reviewer is a troll, meaning, they have not had any dealings with your business. Other times it could be a legitimate complaint. Never ignore negative reviews. These can sink your reputation faster than anything else. If you have no record of the customer, point that out politely and ask them to call to discuss the matter. If there an issue with a product or service you provided, respond to the review (so others can see your response – don’t just respond privately), offer an apology and away to make things right.
Content truly is king
Your website and channels are not going to help build your brand if your content is working against you. Not enough content, sloppy content full of errors, too much content, content that is not optimized – these are common, yet costly, mistakes. Working with a digital marketing agency that provides professional content is essential. The professional knows what length of copy and what headings and phrases will push your site higher in Google rankings. The professional also ensures your content is grammatically correct and speaks to your target audience.
Here’s how to maintain your online reputation
Sweep the internet often for mentions
Track how you are showing up online and what people are saying about your brand. You can do this with a simple Google search, tracking links you created on Bitly, or review the analytics (and comments) on your social media campaigns. Your business is your “baby” right? Well, babies need to be supervised or they get into trouble!
Rely on a professional
It’s hard to select and maintain your channels let alone keep up with the comments, mentions, and analytics. GreatWestDigital can help with all of this, and more. From creating responsive websites to social media campaigns, if it’s digital advertising, it’s in our wheel house. Contact us today to learn more.