Great West Digital Blog

Keep up to date with the latest news with the Great West Digital Blog.

website open on laptop

How fast websites improve user experiences

by Brett Luft • November 3, 2017

So you’ve decided to increase traffic to your website? Great! Maybe you’re looking at programmatic advertising, Facebook ads, or you’re using word of mouth to get people to visit your website. Getting traffic to your website is great. But when people type in your domain or click on your Google listing, they need something to […]


SEO Audit

3 takeaways from Google’s ever-changing search engine trends

by Brett Luft • October 27, 2017

The internet loves change. Google constantly changes their search engine algorithms—the magic that produces search result—to make things interesting for internet marketing companies. Google does this for a multitude of reasons, but typically it’s best used to keep things fair for new websites. But as time goes on, Google makes changes for a different purpose: […]


Marketing meeting

How the client discovery process creates intelligent marketing

by Brett Luft • September 18, 2017

Advertising has changed quite a bit over the years. Newspaper ads, broadcast commercials, and billboards are no longer dominant tactics. The digital marketplace has acted as a Swiss Army tool for small businesses in terms of marketing. Its massive reach has created all-encompassing digital marketing campaigns. But these opportunities can be overwhelming and difficult to […]


How local search optimization boosts business in small communities

by Brett Luft • July 13, 2017

The rise of on-the-go information gathering The way we gather information has changed forever. Search providers such as Google are the world’s biggest library, and when people need to know the answer to a question, they’re asking online. Maybe you need to remember the name of the actor you recognized on the latest episode of Game […]