Great West Digital Blog

Keep up to date with the latest news with the Great West Digital Blog.

Understanding Your Customer’s Buying Journey is Vital to your Success

by Garima Aggarwal • July 6, 2020

What makes a buyer choose one product or service over another? When you understand the process, you can better position your product during each of the buying stages. These four stages are: awareness, research, decision, purchase. Let’s take a closer look. Awareness The buyer becomes aware of a needed product or service either through necessity […]

Marketing Has Changed in 2020 – What You Need Know to Adapt (Quickly)

by Garima Aggarwal • June 23, 2020

To say that the world has changed is an understatement. Everything we knew has been turned upside down. From a stark realization of how important our front line and essential workers are to how we meet and gather, we’ve all had to adapt on the fly. One area seeing lasting change is marketing. As Alberta […]

Perfectly Presented Online

by Garima Aggarwal • June 15, 2020

How to Ensure your Reputation is Helping, not Harming Your Business In this digital world, your company’s online reputation is everything. It is the deciding factor between winning loyal business or your customers heading to your competitor. No matter how good your business practices or how friendly your customer service, if your online reputation is […]

Why Now is the Right Time to Lean into Digital Marketing

by Garima Aggarwal • June 1, 2020

As a small business owner, you’ve heard it all before: “To succeed you need to be innovative! Agile! A Visionary!” Okay, those are great catchphrases, but what do they actually mean? We can’t all be Zuckerbergs, Bezoses, or Bransons and create multi-million dollar empires from a single idea. What any business owner can do, however, […]