Assessing the needs of your business is what we do…
At Great West Digital, we use a Client Discovery process to uncover the marketing needs of your business. This allows us to develop a holistic marketing plan built strategically to help you create sales. The Client Discovery process is a short meeting with our expert digital strategists to learn about your current marketing infrastructure. We ask questions about your business and learn about what makes your business tick. Based on your answers, we develop a unique marketing strategy to help you achieve your business goals.
The Client Discovery is designed to focus on the three stages of the sales funnel; Awareness, Engagement, and Conversion. By focusing on the purchase cycle and information gathered during the Client Discovery meeting, we can identify the key performance indicators (KPI’s) that are the most important to your bottom line, and design a marketing program to meet those KPI’s.
Three Stages of the Sales Funnel
Awareness – “I know about the business”
Engagement – “I understand the business”
Conversion – “I buy from the business”
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