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Understand Digital Marketing

Understanding Your Customer’s Buying Journey is Vital to your Success

by Garima Aggarwal • July 6, 2020

What makes a buyer choose one product or service over another? When you understand the process, you can better position your product during each of the buying stages. These four stages are: awareness, research, decision, purchase. Let’s take a closer look. Awareness The buyer becomes aware of a needed product or service either through necessity […]


Marketing Has Changed in 2020 – What You Need Know to Adapt (Quickly)

by Garima Aggarwal • June 23, 2020

To say that the world has changed is an understatement. Everything we knew has been turned upside down. From a stark realization of how important our front line and essential workers are to how we meet and gather, we’ve all had to adapt on the fly. One area seeing lasting change is marketing. As Alberta […]


Perfectly Presented Online

by Garima Aggarwal • June 15, 2020

How to Ensure your Reputation is Helping, not Harming Your Business In this digital world, your company’s online reputation is everything. It is the deciding factor between winning loyal business or your customers heading to your competitor. No matter how good your business practices or how friendly your customer service, if your online reputation is […]


Why Now is the Right Time to Lean into Digital Marketing

by Garima Aggarwal • June 1, 2020

As a small business owner, you’ve heard it all before: “To succeed you need to be innovative! Agile! A Visionary!” Okay, those are great catchphrases, but what do they actually mean? We can’t all be Zuckerbergs, Bezoses, or Bransons and create multi-million dollar empires from a single idea. What any business owner can do, however, […]


Do you love all things Digital? Do you love sales? We have the perfect job for you!

by Garima Aggarwal • May 26, 2020

Great West Digital (a division of Great West Newspapers LP) is a growing company focused on providing holistic marketing solutions for our clients.  We are part of a community news media network in Alberta focused on creating excellent local content. The Opportunity: We are looking for a dynamic Digital Media Strategist that would be responsible […]


Building Brand Awareness

by Garima Aggarwal • May 25, 2020

Brand Awareness is the familiarization of your company within your target audience. Brand Awareness is built by using visual or audible cues that customers immediately link to your company. Some examples of this are McDonald’s I’m lovin’ it slogan and Apple’s world famous bitten apple logo. Sometimes the cue is just a series of sounds, […]


Why it’s Time to Start Creating Your Marketing Recovery Plan for Post COVID-19

by Garima Aggarwal • May 19, 2020

The COVID-19 pandemic hit businesses hard, and as many opinion columns in the news are warning, “things will never be the same.” It’s true that things change after each world-impacting event, but with some creativity and foresight, you can create some advantages for your business. That is, if you start planning now. Why plan now? […]


Marketing Tips During a Recession

by Garima Aggarwal • May 11, 2020

It looks like Alberta is on track for yet another big recession. That’s the bad news. The good news is, you cantake action and defray the impact to your business now. It’s been proven time and time again that advertising during a downturn works.To help you get started, here are some tips on how to […]


Proof of Purchase: Brands that Survived – and Thrived – by Advertising During a Downturn

by Garima Aggarwal • May 4, 2020

These are hard times. Between the pandemic and the economic crash, many business owners are wondering if their brands will survive. The good news is, there is proof that your business can come through and not only survive, but thrive! Let’s look at companies that used hard economic times as fuel for growth. Brands that […]


Meet Jennifer Bath-Yofonoff

by Garima Aggarwal • April 27, 2020

Great West Newspapers &Great West Digital Agency enjoy creating marketing strategies for a variety of clients and businesses, and we’re featuring some of the faces behind the brand’s most successful campaigns. Today we meet Jennifer Bath-Yofonoff, Digital Media Strategist: Central & Southern Alberta. Jennifer has enjoyed a long and productive career in graphic design. When the […]