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June 2020

Marketing Has Changed in 2020 – What You Need Know to Adapt (Quickly)

by gaggarwal
Marketing, Technology
June 23, 2020

To say that the world has changed is an understatement. Everything we knew has been turned upside down. From a stark realization of how important our front line and essential workers are to how we meet and gather, we’ve all had to adapt on the fly. One area seeing lasting change is marketing. As Alberta emerges from the shut down, the race is on to recoup revenue and reclaim customers – even when the number of customers allowed on site...

Perfectly Presented Online

by gaggarwal
Marketing
June 15, 2020

How to Ensure your Reputation is Helping, not Harming Your Business In this digital world, your company’s online reputation is everything. It is the deciding factor between winning loyal business or your customers heading to your competitor. No matter how good your business practices or how friendly your customer service, if your online reputation is in tatters, you will not attract buyers. Here’s how to build your online reputation You need the right channels Think of your digital options as tools in your tool...

Why Now is the Right Time to Lean into Digital Marketing

by gaggarwal
Marketing, Technology
June 1, 2020

As a small business owner, you've heard it all before: "To succeed you need to be innovative! Agile! A Visionary!" Okay, those are great catchphrases, but what do they actually mean? We can't all be Zuckerbergs, Bezoses, or Bransons and create multi-million dollar empires from a single idea. What any business owner can do, however, is apply the concepts innovative, agility and vision to their current reality. Instead of pledging to make millions in five years, why not just look...