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April 2020

Meet Jennifer Bath-Yofonoff

by gaggarwal
Lifestyle, Marketing, Media
April 27, 2020

Great West Newspapers &Great West Digital Agency enjoy creating marketing strategies for a variety of clients and businesses, and we’re featuring some of the faces behind the brand’s most successful campaigns. Today we meet Jennifer Bath-Yofonoff, Digital Media Strategist: Central & Southern Alberta. Jennifer has enjoyed a long and productive career in graphic design. When the field shifted to digital, she found it to be a natural transition. What do you love about your job? I love introducing clients and sales specialists to the...

Here’s Why Advertising During a Bad Economy Works

by gaggarwal
Lifestyle, Marketing, Media
April 27, 2020

Let’s say you want to get healthier. After jumping on the scale, you decide the best way is to severely restrict your food intake so you can lose weight. However, after several miserable weeks of feeling hungry all the time, your weight barley budges and even worse – you feel sluggish and even more unhealthy. You achieve optimal health when you nourish yourself appropriately. Just cutting out something vital, like healthy food, has a negative effect.This same analogy is applied...

Times Have Changed. Your Business Should Too.

by gaggarwal
Competition, Lifestyle, Marketing
April 20, 2020

Great West Digital helps you redefine your customer base and how you reach consumers, now and after the crisis. Businesses of all sizes across Alberta went from operating normally to being shut down or only able to operate online – and this happened in the blink of an eye. No amount of pre-planning, business insurance, or forecasting could have predicted how hard Alberta business owners would get hit by COVID-19. There is no more “normal.” There is only an evolving situation,...

Reach Your Customers in Times of Crisis

by gaggarwal
Employment, Lifestyle, Marketing
April 13, 2020

As COVID-19 continues to sweep over the globe, we are seeing a lot of positive collaboration among governments and nations. However, one of the (many) downsides of the pandemic is the effect it has on small business. With large gatherings prohibited and businesses of all sizes temporarily closing their doors, small business owners are turning to creative ways to reach their clients and keep their companies afloat. But how can you reach your customers and engage with them while they...