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December 2019

Meet Sherry Banks

by Great West Digital
Marketing
December 13, 2019

Great West Digital Agency customizes smart and holistic campaigns for each client and can do so thanks to the creative team behind the brand. Today we have a conversation with St. Albert Gazette/St. Albert TODAY team member Sherry Marie Banks, media and sales specialist. Read on to find who’s on her playlist. Sherry has been in the print advertising business for 32 years and has witnessed it’s many evolutions. She was drawn to advertising because it met her need to be...

SEO Tactics for a Successful Website

by Great West Digital
Marketing
December 3, 2019

SEO stands for search engine optimization and it is one of the best and most affordable ways to direct web traffic to your website. However, it’s not enough to simply put keywords into your content. SEO works best when tactically deployed. Today we will discuss the tactics that make SEO work. Keywords Are…Well…Key! SEO is based on keywords. Keywords are words or phrases that people use on search engines to find products and services. Keywords are more effective than direct advertising because...

Tips for Creating Video Content for Social Media

by Great West Digital
Marketing
December 3, 2019

Videos on your business’ social media are great way to engage with your audience, but only if they are done right. Let’s explore how to create videos that drive sales and conversions, but first, which platforms are best suited for this type of media? Choosing Platforms for Videos Some platforms are deigned exclusively for videos, such as Tik Tok and the now defunct Vine. However, that doesn’t mean they are a good fit for your business. Tik Tok is more about sharing...