August 2019

How to Create Personas for Marketing

In order for your marketing efforts to pay off, you must reach, engage, and convert your target audience. Therefore, it goes without saying that if you cannot identify and communicate with your target audience, your marketing strategy is not going to be effective. A company persona is an ideal way to present your business consistently across a variety of media. Today, we will discuss what a marketing persona is, and how it should be leveraged. What is a Marketing Persona? A marketing persona...

What are the World’s Most Successful Marketers doing?

With today’s endless array of marketing options from traditional media to dynamic digitals, businesses of all sizes are trying to find their best fit. Facebook marketing? Instagram stories? SEO blogs? The menu of possibilities has never been greater. The key is to find the medium that best suits your brand. For example, a photographer leverages Instagram to showcase their work, while a lawyer’s optimized blogs directs clients to his or her door. Today let’s look at what the most successful marketers...

Tips for Effective Digital Display Ads

According to the Canadian Internet Registration Authority (CIRA), Canadians love their screen time. CIRA’s 2019 Canada’s Internet Factbook states that 1 in 5 of us can’t go longer than 8 hours without getting our online fix, 3 out of 4 are logged into the internet while simultaneously watching television, and 46 per cent can’t even put the phone down when they are doing their business in the washroom! That’s a lot of time staring at laptops and smartphones. Why Are Digital...