How to Create Personas for Marketing
In order for your marketing efforts to pay off, you must reach, engage, and convert your target audience. Therefore, it goes without saying that if you cannot identify and communicate with your target audience, your marketing strategy is not going to be effective. A company persona is an ideal way to present your business consistently […]
What are the World’s Most Successful Marketers doing?
With today’s endless array of marketing options from traditional media to dynamic digitals, businesses of all sizes are trying to find their best fit. Facebook marketing? Instagram stories? SEO blogs? The menu of possibilities has never been greater. The key is to find the medium that best suits your brand. For example, a photographer leverages […]
Tips for Effective Digital Display Ads
According to the Canadian Internet Registration Authority (CIRA), Canadians love their screen time. CIRA’s 2019 Canada’s Internet Factbook states that 1 in 5 of us can’t go longer than 8 hours without getting our online fix, 3 out of 4 are logged into the internet while simultaneously watching television, and 46 per cent can’t even […]