September 2017

How the client discovery process creates intelligent marketing

Advertising has changed quite a bit over the years. Newspaper ads, broadcast commercials, and billboards are no longer dominant tactics. The digital marketplace has acted as a Swiss Army tool for small businesses in terms of marketing. Its massive reach has created all-encompassing digital marketing campaigns. But these opportunities can be overwhelming and difficult to track. Startups come and go, which means marketing initiatives don't always last long enough to become standardized. It's also easy to fall victim to scams, because...