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July 2017

How local search optimization boosts business in small communities

by Great West Digital
Technology
July 13, 2017

The rise of on-the-go information gathering The way we gather information has changed forever. Search providers such as Google are the world's biggest library, and when people need to know the answer to a question, they're asking online. Maybe you need to remember the name of the actor you recognized on the latest episode of Game of Thrones or you're interested in what people think about the new pub that opened downtown. Google even provides the answer to life, the universe, and everything—it's...

5 ways good sponsored content improves messaging

by Great West Digital
Marketing
July 12, 2017

Paying for quality thought influencers Sponsored content is tricky business. Anybody can pay for a positive Amazon or Ebay review, but chances are if somebody is looking for your business where it already exists, they're interested in buying what you're selling. True sponsored content puts your business where people might not be expecting it. Good sponsored content is hard to come by, too. The best places to look for sponsored content is typically an established journalism publication, as those organizations have a...